A Personal Note: The Day I Realized Something Was Missing
I still remember that night in Kano, sitting at a small open-air suya spot with my guys. We had just watched a massive Kannywood music concert at the stadium — big names like Naziru Sarkin Waka, Hamisu Breaker, and Ado Gwanja had shut down the place. The energy was electric, fans were screaming, and phones were recording every moment.
Then one of my friends, Musa, looked at me and said, “Omo, these people dey try o… but abeg, when last you hear of any proper Hausa music award?”
We all went silent.
That question stuck with me. For all the talent and passion in Hausa music, where are the structured platforms to celebrate and officially recognise our stars? Sure, we have the occasional social media shout-outs, but where are the big, credible award nights?
1. A Quick Throwback: When Recognition Meant Respect
In the early 2000s, even if it wasn’t as flashy as Lagos or Abuja events, Hausa artists still got recognised at certain cultural festivals and state-level ceremonies. Winning an award back then meant serious bragging rights — it boosted an artist’s bookings and made fans proud.
But somewhere along the line, we let that tradition fade. Lagos has The Headies, Ghana has VGMA, South Africa has SAMA, but for us? Crickets.
2. Why More Hausa Music Awards Are Important
a) Boosting Artist Morale
Recognition fuels motivation. Imagine Hamisu Breaker winning “Best Love Song of the Year” or DJ AB taking home “Best Rap Performance” — that feeling can inspire even more creativity.
b) Encouraging Healthy Competition
When artists know there’s a Hausa music award up for grabs, they push harder. Quality improves. Lyrics get deeper. Performances become fire.
c) Preserving Cultural Identity
Awards can have categories celebrating traditional Hausa instruments, folk songs, or poetry in music. That’s how we protect the culture in a modern, digital world.
3. Case Study: The Story of Salisu
Let’s talk about Salisu Ibrahim, a talented but struggling Hausa R&B singer from Katsina.
Salisu’s first song went viral on TikTok, but because there was no structured award or recognition body for up-and-coming Hausa artists, he faded back into obscurity. A few months later, he got a small nomination from a local online award — and that little recognition pushed him to drop another hit.
Now imagine if there was a nationally recognised Hausa music award platform that gave him “Rookie of the Year.” That one move could have brought him sponsorship deals, interviews, and collaborations.
4. Voices From the Scene
“Recognition dey ginger person pass money sometimes.” — Maryam B., Kano-based music blogger
“Fans go respect you more if they see you collect award on stage, not just online likes.” — Usman A., Jos music producer
“If Lagos fit run Headies for years, what stops Kano from doing our own big award night?” — Zainab Musa, music promoter
5. How Awards Can Grow the Hausa Music Industry
- Media Attention: Awards bring coverage, interviews, and viral social media moments.
- Sponsorship Opportunities: Brands want to associate with prestige.
- Archiving History: Future generations will know who shaped the industry.
- International Reach: Nigerian pop culture is global — Hausa music can ride that wave with visible recognition.
6. Suggested Hausa Music Award Categories
- Artist of the Year
- Best Hausa Rap Song
- Best Traditional Song
- Best Hausa Music Video
- Rookie of the Year
- Lifetime Achievement Award
7. The Digital Angle — Taking Awards Online
We can have online voting systems, livestream award nights, and even fan-choice categories. It makes awards more inclusive and brings the diaspora into the conversation.
Actionable Insights / Takeaways
- We need credible Hausa music award platforms to celebrate talent.
- Awards will inspire artists, grow the industry, and protect our culture.
- Fans, promoters, and brands must push for structured recognition.
FAQ: Hausa Music Award Platforms
What is a Hausa music award?
Hausa music award is a platform that recognises and celebrates achievements of artists in the Hausa music scene.
Why are Hausa music awards important?
They boost artist motivation, preserve cultural heritage, and grow the industry.
How can fans support Hausa music awards?
By attending events, voting online, and sharing award-related content.
Are there any major Hausa music awards right now?
Not on the scale of The Headies — most are small, localised events.
Can online platforms host Hausa music awards?
Yes, digital awards are cost-effective and can reach a global audience.
Call to Action
What do you think — should we start pushing for a proper Hausa music award? Drop your thoughts in the comments, share this post, and even suggest categories you’d love to see.
